Which Philadelphia Luxury Condo Building Fits Your Lifestyle?
Philadelphia’s luxury condo market has matured into a collection of highly specialized buildings, each offering a very different ownership experience. Two buildings that consistently attract buyers looking for full-service high-rise living are Waterfront Square and The Murano.
They both offer luxury amenities, concierge service, parking, skyline views, and modern glass-tower architecture. But once you dig deeper, these buildings appeal to very different buyers.
Waterfront Square delivers a quieter, resort-style waterfront environment with larger average floor plans and extensive amenity space. The Murano offers a more urban, walkable Center City experience with stronger proximity to business districts, restaurants, Rittenhouse Square, and 30th Street Station.
Below is a side-by-side comparison of the two buildings based on market performance, amenities, lifestyle, value metrics, and long-term buyer appeal.
Building Overview
| Feature | The Murano | Waterfront Square |
|---|---|---|
| Address | 2101 Market Street | 901 North Penn Street |
| Neighborhood | Logan Square | Northern Liberties/Waterfront |
| Year Built | 2008 | 2005-2009 |
| Stories | 42 | Up to 35 |
| Style | Urban Luxury High-Rise | Resort-Style Waterfront Towers |
| Unit Count | Approx. 302 | Approx. 480 Across Development |
| Parking | Garage Parking Included with Most Units | Garage Parking Included |
| Pet-Friendly | Yes | Yes |
| Concierge | 24 Hours | 24 Hours |
| Pool | Indoor Pool | Indoor/Outdoor Resort Pool |
| Fitness Center | Modern Fitness Center | Extensive Spa-Level Fitness Facility |
Market Performance Comparison
The following figures represent approximate averages pulled from recent listings, active inventory, and publicly available sales data. Buyers should understand that penthouses and premium view units can materially skew averages.
| Market Metric | The Murano | Waterfront Square |
|---|---|---|
| Pet-Friendly | Yes | Yes |
| Concierge | 24 Hours | 24 Hours |
| Average Sales Price | Around $600K+ | Mid $600K+ |
| Average $/SqFt | Approx. $594/SF | Approx. $358-$422/SF |
| Average Days on Market | Typically lower DOM | Higher DOM historically |
| Average Unit Size | More Efficient Layouts | Larger Floor Plans |
| HOA Fees | Moderate-to-high | Moderate-to-high |
| Appreciation Potential | Strong due to location | Moderate |
| Investment Demand | Higher | Moderate |
| Walkability Score | Excellent | Moderate |
Waterfront Square generally offers more square footage for the money, while The Murano commands a stronger price-per-square-foot premium due to its Center City location and walkability.
Amenities Comparison
The Murano Amenities
The Murano offers a more streamlined luxury high-rise experience, with a focus on convenience and location. Amenities include:
- Outdoor pool deck
- Fitness center
- Resident lounge areas
- 24-hour concierge
- Garage parking
- Private balconies in many units
- Additional storage
- Secure entry
Because the Murano sits directly in Center City, many buyers view the surrounding neighborhood itself as an extension of the amenity package. Restaurants, cafes, transit, office buildings, and cultural institutions are all within walking distance.
Waterfront Square Amenities
Waterfront Square was designed more like a private residential resort than a traditional condo building. The development features:
- Large indoor lap pool
- Spa and sauna
- Steam rooms
- Riverfront sun deck
- Extensive fitness center
- Gated entrance
- 24-hour security
- Shuttle service into Center City
- Dog parks (two!)
- Concierge services
- Large terraces in many units
One of Waterfront Square’s biggest selling points is the amount of amenity space relative to density. Residents often describe it as quieter and more private than many Center City towers.
Lifestyle Comparison
| Buyer Type | Best Fit |
|---|---|
| Buyer seeking larger layouts | Waterfront Square |
| Frequent NYC / Amtrak traveler | The Murano |
| Frequent NYC / Amtrak traveler | The Murano |
| Resort-Style Amenities | Waterfront Square |
| Buyer Seeking City Energy | The Murano |
| Downsizers From Suburban Homes | Waterfront Square |
| Investor or pied-à-terre buyer | The Murano |
| Buyer prioritizing river views | Waterfront Square |
| Buyer wanting skyline views | Both |
Which Interior Do You Prefer?
Pros and Cons
The Murano
| Pros | Cons |
|---|---|
| Better $/SF appreciation trends | More urban noise/activity |
| Excellent access to transit | Premium pricing |
| Strong Walkability | Less resort-style amenity space |
| Strong Buyer Demand | Limited outdoor space in some units |
| Prime Center City location | Smaller average layouts |
Waterfront Square
| Pros | Cons |
|---|---|
| Larger average residences | Less walkable than Murano |
| Strong amenity package | Shared by more people than The Murano |
| River and bridge views | Slightly isolated feel for some buyers |
| Gated Community feel | Longer commute to core business district |
| Resort-style atmosphere | Vibe is more business than resort feeling |
Which Building Holds Value Better?
Historically, Center City luxury towers with stronger walkability and proximity to employment centers tend to outperform on a dollar-per-square-foot basis. That has generally favored The Murano.
However, Waterfront Square occupies a niche that continues to appeal to a specific luxury buyer — especially purchasers downsizing from larger suburban homes who still want space, amenities, parking, and security.
In practical terms:
- Buyers prioritizing investment potential and liquidity often lean toward The Murano.
- Buyers prioritizing lifestyle, space, and amenities often prefer Waterfront Square.
Which two-bedroom floor plan do you like best?
Final Thoughts
Neither building is objectively “better.” They simply solve different problems for different buyers. I am biased because I have lived at Waterfront Square for almost two decades (and I like it).
If you want a luxury high-rise that feels connected to the energy of Center City Philadelphia, The Murano remains one of the strongest options in the city.
If you want a quieter, more residential luxury experience with larger units and extensive amenities, Waterfront Square offers tremendous value relative to price per square foot.
For buyers deciding between the two, the real question usually becomes: Do you want your luxury condo to feel like a city hotel — or a private waterfront retreat?

MARK WADE, Realtor®
37 Years of Center City Condo Experience
BHHS Fox and Roach Realtors
530 Walnut St. #480 | Philadelphia, PA 19106
Cell: 267-237-3404
Email: Mark@CenterCity.com
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